Unlock the Secret to a Perfect On-Time Delivery Rate: Strategies for Small Business Owners

by | May 22, 2023 | Business Shipping

Small business owners know that a successful business relies on customer satisfaction. But beyond the quality of your goods and brand values, customers care about the delivery — if it’s accurate, damage-free, and of course — on time.

So, how can small business owners ensure that their products are delivered on time?

Keep reading to discover the strategies you need to ensure your deliveries arrive on time and keep your customers happy. With the right strategies, you can ensure that your customers always get their orders on time and keep them returning for more!

Why On-Time Delivery is Important for Small Businesses

On-time delivery isn’t just an added bonus for small businesses — it’s a must. Customers expect their products to arrive on time, and when they don’t, it can greatly impact their customer satisfaction.

In fact, a recent survey found that companies with an on-time delivery rate of 95% or higher typically outperform their competitors. This means that if you want to keep your customers happy, you must ensure your deliveries are on time.

This is why it’s important to focus on the quality of your delivery process, the efficiency of your shipping partner, as well as the quality of your products and services. By doing this, you’ll be able to maintain a high on-time delivery rate and ensure customer satisfaction.

The Benefits of On-Time Delivery

On-time delivery is a key factor in customer satisfaction. When customers receive their orders on time, they are more likely to become loyal to your brand and return for repeat business.

On-time delivery also reduces customer stress and frustration, as customers know they can trust your brand to deliver their orders on time.

Having a near-perfect on-time delivery rate also helps to boost your reputation and build trust with consumers. Customers are more likely to recommend your brand to others if they know they can rely on you for timely deliveries.

Ultimately, having a perfect on-time delivery rate is a great way to ensure customer loyalty and more repeat business.

5 On-time Delivery Rate Strategies

1. Choose the right shipping partner

Choosing the right shipping partner is the most important decision for your business. You need a reliable partner who can provide you with discounted shipping rates, timely delivery, and accurate tracking, ensuring that your customers receive their orders on time and in perfect condition.

To make sure you’re getting the best shipping rates possible, use an online shipping platform. You can save money by using shipping consolidators who leverage their purchasing power and established rates to pass along savings to their customers.

Did you know you can save up to 75% on your first shipment with ShipSimple.ca? There’s zero obligation, and it’s absolutely FREE to sign-up. Join today!

2. Offer multiple shipping options

Offering various shipping methods can help ensure customers receive their orders when they want. Many customers prefer express options, while others may appreciate more economical methods such as ground shipping.

Giving customers the option to choose which type of shipping they want will give them more control over how quickly they get their order and when it arrives.

3. Stay organized and plan ahead

Staying organized is key to ensuring on-time delivery. Having an efficient order processing system in place can help streamline the process from order intake to shipping. This includes things such as labeling orders correctly, double-checking for accuracy, packing items securely, and providing customers with accurate tracking details.

4. Invest in quality packing materials

Quality packing materials will ensure that your orders arrive in perfect condition and won’t delay shipping. Investing in shipping supplies such as air-filled cushioned envelopes and cushioning wraps to protect fragile items during shipping can help keep your orders secure.

You should also make sure you are using the right size box for each order. A box that is too large or small can add to the risk of damage during transit.

Related reading: Why You Need Custom Packaging for Your Small Business.

5. Use automated systems to manage and track orders

Automated systems can help you keep track of orders, alert you when orders are delayed, and provide real-time updates to customers. This way, you can be proactive about order delays and work to resolve any issues as soon as possible.

It’s also important to communicate with customers throughout the entire shipping process. This can be done through email, SMS, and even social media.

Providing customers with regular updates on their orders will help keep them informed and ensure they know their business is valued.

By introducing these strategies, small business owners can ensure their orders are delivered on time, and their customers remain satisfied.


When it comes to shipping, having an excellent on-time delivery rate is essential for small business success. Customers want to know when and how their orders will be delivered.

To ensure that your business can maintain a high on-time delivery rate, you need to have the right strategies in place. This includes having an efficient warehouse system, as well as a reliable shipping network that can get products to customers quickly and with minimal damage.

If done correctly, a business can provide customers with the delivery experience they desire, which in turn will help to improve customer satisfaction and loyalty.

How do you keep your OTD rate in check? Share your tips with us in the comments below.

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Mona Sohal

Mona Sohal

Director of Operations

A business professional with 15 years of industry experience in finance, insurance, technology, and logistics. For the past 7 years, I’ve been with ShipSimple, where I serve as the Director of Operations. My journey in the logistics tech space has been all about finding innovative ways to simplify shipping for businesses. I’m passionate about empowering business owners with the right tools and insights to help them grow and streamline their operations. I believe that by leveraging technology and smart solutions, we can make shipping easier and more efficient for everyone.

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